the effect of electronic services quality on trust-building in online customers of tehran’s brokerage firms

Authors

مهدی محمودصالحی

کارشناس ارشد مدیریت صنعتی ،دانشگاه شهیدبهشتی- کارشناس فرایند در مدیریت مهندسی سازمان و سیستم های شرکت سایپا، ایران بهروز دوری

دانشیار، دانشگاه شهیدبهشتی، ایران خلیل صفری

کارشناس ارشد مدیریت صنعتی، دانشگاه شهیدبهشتی- مربی گروه مدیریت دانشگاه پیام نور، ایران

abstract

knowledge management is influenced by many variables such as organizational structure, leadership style, organizational culture, information technology etc. we can spot organizational structure and climate as a framework and infrastructure can be considered in implementing successful knowledge management. previous studies examined these variables in the implementation of knowledge management. in this study we investigated the influence of organizational structure and climate on knowledge management and mediator role of social interaction has been checked. examining the mediator role of social interaction is the research innovation. in this study a sample of 148 companies in iranian automotive industry has been selected. the results of structural equation model analysis support a mediating social interaction between organizational structure and climate with km.

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